Founder of Marttenzi and creator of ToolMarketing, Diego Martinez is a multidisciplinary strategist who combined management, marketing, and technology to turn tools into living channels of functional marketing.

ToolMarketing

ToolMarketing is a strategy based on creating a Recurring Value Tool (RVP), physical or digital, that acts as an active channel of interaction with the consumer, generating real value before, during, and after the purchase, through a functional flow that leads to conversion naturally and recurrently.

Software as Marketing

Software as Marketing is a strategic approach where software is no longer just an internal solution and becomes the marketing channel itself. Instead of relying on ads or ephemeral content, Marttenzi uses functional software — such as checklists, simulators, and comparators — that deliver direct value to the user and sustain the brand's digital presence.

Marttenzi

Marttenzi is a technology and digital marketing company that develops innovative solutions based on the ToolMarketing methodology. Created by Diego Martinez, Marttenzi aims to turn digital and physical tools into living channels of functional marketing, delivering real and recurring value to users.

Kartmotors: A Case Study of a Recurring Value Tool

Kartmotors is a practical example of how a Recurring Value Tool (RVT) can transform visitors into loyal customers. Applied to the website https://www.linhadechegada.store, the RVT not only attracts recurring visitors but also consistently drives shirt sales.